PageVester Blog

On the 8th of July, folks from Google will present the Google Trifecta webinar! The Webmaster Tools, Analytics, and Website Optimizer Google teams are collaborating here in order to give attendees valuable information on how to get the most out of the three free applications.

The webinar will cover the following points:

•  Briefly introduce the products
•  Highlight recent product releases and developments
•  Discuss the benefits of using the products together
•  Answer selected questions that attendees have submitted

As an official Google Website Optimizer Technology partner, we definitely recommend this webinar to our PageVester users and everybody else interesting in web marketing. Monitoring website statistics, optimizing search engines visibility and improving website’s effectiveness is essential today to sustain a competitive website and convert more visitors into customers! Google solutions are extremely useful when it comes to know how visible are your pages on Google, where do your visitors come from or what content most effectively gets them to take the action you want.

This webinar would be a great opportunity to take your first step into the “Testing/Optimizing web-marketing world”!

Learn more about this webinar and register for free on the official announcement page!

We are proud to announce that Emovendo have been selected among the first 6 companies to be an Authorize Website Optimizer Technology Partner. Read the full Google announcement here.

What does it mean?
PageVester leverage Google Website Optimizer technology to help marketers identify which of their landing pages variation is performing the best.

How does it work?
Marketers can easily create multiple variations of their landing pages and validate each of them with a simple A/B testing experiment. PageVester does all the backend work freeing marketers from their IT dependencies.

Visit our dedicated page for more information and don’t forget to request the video to view the process in detail.

Great news for all PageVester users! We have just released the integration of Google Website Optimizer, Google’s major new application.

Create, test and optimize pages with no IT support
Google Website Optimizer lets you test different variations of your landing pages through A/B testing and identify the one that converts best. For the first time, you can benefit from the Google Website Optimizer technology directly within Salesforce and with no IT support:

Best of all, it’s free!
Your PageVester account has already been automatically enhanced with Google Website Optimizer integration. You can now create your own A/B testing experiment in a couple of clicks.

Give it a try: simply go to your PageVester account and click on the “create new experiment” link located in the left column. Or if you don’t have PageVester yet, learn more at our brand new www.PageVester.com to try it out!

We hope you will enjoy this great new feature!

I’ve came across an interesting thing about Google AdWords landing pages evaluating process lately. I thought I would share this with you today. It seems that Google AdWords will soon take into account the load time of the landing page when determining its quality.

Concretely this means that landing pages that load too slowly might negatively affect your AdWords campaigns effectiveness. Indeed, the AdWords system evaluate all landing page specified by your ad destination URLs and used this evaluation in the determination of your keyword Quality Score. Now as lot of AdWords users know, keyword Quality Score can have an impact on your campaign’s budget. Following is a quick recapitulation of how the system works.

What is the Quality Score?
Quality Score is a dynamic variable assigned to each of your keywords calculated using a variety of factors such as the relevance of your keyword with the ad text and the user’s search query. It is for example used to determine the keyword minimum bid, so a great Quality Score translates into a lower minimum bid for that keyword and lower costs for you.

How is Quality Score calculated?
Different metrics are used to determine the Quality Score. Here are some of them:
• The keyword’s historical clickthrough rate (CTR) on Google
• The relevance of the keyword to the ads
• Your account history, which is measured by the CTR of all the ads and keywords in your account
• The quality of your landing page

How is the landing page quality calculated?
The AdWords system will visit and evaluate all pages specified by your ad destination URLs. As the landing page is one of the elements used to determine the keyword Quality Score, it is then important to understand on what elements the landing page is evaluated. Here are some of the main elements:

• Relevance and originality of content
• Transparency into the nature of your business, how your site interacts with a visitor’s computer, and how you intend to use a visitor’s personal information
• Navigability, i.e., providing a short and easy path for a user to purchase or receive the product or offer in your ad (This includes now the landing page loading time!)

What are Google recommendations for faster loading page?
• Use fewer redirects.
• Reduce the page size by using fewer, smaller, and more highly-compressed images.
• Do not use interstitial pages.
• Minimize the use of iframes on your landing page.

Pretty interesting for those who want to put effort in their landing pages optimization. Note that PageVester users shouldn’t be worried about loading time of their landing pages as the application has been designed with ‘fast loading performances’ in mind.