PageVester Blog

Great news for all PageVester users! We have just released the integration of Google Website Optimizer, Google’s major new application.

Create, test and optimize pages with no IT support
Google Website Optimizer lets you test different variations of your landing pages through A/B testing and identify the one that converts best. For the first time, you can benefit from the Google Website Optimizer technology directly within Salesforce and with no IT support:

Best of all, it’s free!
Your PageVester account has already been automatically enhanced with Google Website Optimizer integration. You can now create your own A/B testing experiment in a couple of clicks.

Give it a try: simply go to your PageVester account and click on the “create new experiment” link located in the left column. Or if you don’t have PageVester yet, learn more at our brand new www.PageVester.com to try it out!

We hope you will enjoy this great new feature!

We are thrilled to announce that the PageVester for AppExchange official version is now live. Your BETA version has been upgraded to the official version and you can now benefit from our new features:

* Landing page custom colors management
* Auto-response email capabilities
* Lead assignment capabilities
* New template layouts
* Personalized URL (additional fees)

1 credit = 1 page = 1 day
The credits system has now been activated, which means that you need to have credits in your PageVester account to publish your landing pages. The credit system is simple: it costs only 1 credit per day to publish 1 page.

So if, for example, you have a 30 credit balance, you can publish 1 page per day for 30 days, or 3 pages per day for 10 days. Easy! Have a look at the credits grid to learn more.

We have already granted 15 free credits to your account so that you will have time to familiarize yourself with the system. To buy new credits, simply click on the “buy more credits” link in the PageVester left column.

Enjoy!

I’ve came across an interesting thing about Google AdWords landing pages evaluating process lately. I thought I would share this with you today. It seems that Google AdWords will soon take into account the load time of the landing page when determining its quality.

Concretely this means that landing pages that load too slowly might negatively affect your AdWords campaigns effectiveness. Indeed, the AdWords system evaluate all landing page specified by your ad destination URLs and used this evaluation in the determination of your keyword Quality Score. Now as lot of AdWords users know, keyword Quality Score can have an impact on your campaign’s budget. Following is a quick recapitulation of how the system works.

What is the Quality Score?
Quality Score is a dynamic variable assigned to each of your keywords calculated using a variety of factors such as the relevance of your keyword with the ad text and the user’s search query. It is for example used to determine the keyword minimum bid, so a great Quality Score translates into a lower minimum bid for that keyword and lower costs for you.

How is Quality Score calculated?
Different metrics are used to determine the Quality Score. Here are some of them:
• The keyword’s historical clickthrough rate (CTR) on Google
• The relevance of the keyword to the ads
• Your account history, which is measured by the CTR of all the ads and keywords in your account
• The quality of your landing page

How is the landing page quality calculated?
The AdWords system will visit and evaluate all pages specified by your ad destination URLs. As the landing page is one of the elements used to determine the keyword Quality Score, it is then important to understand on what elements the landing page is evaluated. Here are some of the main elements:

• Relevance and originality of content
• Transparency into the nature of your business, how your site interacts with a visitor’s computer, and how you intend to use a visitor’s personal information
• Navigability, i.e., providing a short and easy path for a user to purchase or receive the product or offer in your ad (This includes now the landing page loading time!)

What are Google recommendations for faster loading page?
• Use fewer redirects.
• Reduce the page size by using fewer, smaller, and more highly-compressed images.
• Do not use interstitial pages.
• Minimize the use of iframes on your landing page.

Pretty interesting for those who want to put effort in their landing pages optimization. Note that PageVester users shouldn’t be worried about loading time of their landing pages as the application has been designed with ‘fast loading performances’ in mind.

We are glad to participate in the first Salesforce.com’s North America Sales Kickoff 2008 at the MGM Grand Hotel in Las Vegas!
We will be showing off our new easy lading pages creation tool PageVester for AppExchange. So if you’re attending the event, please come and visit us, that will be a real pleasure to show you how easy and fast it is to create, customize and publish branded landing pages with PageVester.

Also, when visiting us, don’t forget to drop your business card…your name will be put in the draw to win an Amazon Kindle!

See you in Vegas!

PS:To learn more about this event, we’ve created a PageVester Product Demo on Facebook. Check it out!